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About Alex

I’m Alex Sanchez, and if you were to look at my journey through the world of branding and strategy, you'd see it's been quite an unconventional path.

Over the past 15 years, I've had the opportunity to collaborate with an eclectic mix of clients, ranging from the high-energy world of the NBA to the innovative realms of LegalZoom and Rocket Lawyer. These experiences have taught me one crucial lesson: building a personal brand isn't just about marketing oneself; it's about crafting a compelling story that resonates on a personal level.

My adventure began in the dynamic environment of sports and entertainment, a sector teeming with life and creativity. It was here that I learned the power of a brand story – how it can engage, enthrall, and leave a lasting impression. This was where I began to blend my creative instincts with strategic thinking, forming a unique approach to personal branding.

Fast forward to December 2023, and I found myself at a pivotal juncture. Joining forces with Corcino Productions, we launched CP Marketing Agency, a melting pot of marketing acumen and creative video production. This wasn't just a new chapter in my career, it was the creation of a space where storytelling and brand development intertwine, pushing the boundaries of traditional marketing.

My particular knack lies in elevating personal brands from the ordinary to the extraordinary. It's about more than just being different - it's about being disruptively creative, yet authentic. It's finding that sweet spot where a brand's essence is not just communicated but felt.

Take, for instance, my role in the creative direction for the U.S. Military's FleetWeek in Long Beach. It was a challenge to inject new life into such a storied institution, but it was also an opportunity to showcase how a fresh narrative perspective can revitalize and honor a legacy.

In this industry, it's not just about making a splash, it's about creating ripples that turn into waves. It's about weaving stories that not only capture attention but also foster connections and leave a lasting impact.

At CP Marketing Agency, the goal is clear: to continue challenging the norms, to keep crafting stories that not only raise brands but transform them.

So, as I look to what lies ahead, I'm filled with anticipation for the next chapter of this adventure. It's about more than just building brands, it's about creating legacies. And that's the journey I'm excited to continue.

Alex Sanchez

Alex Sanchez

Creative Brand Strategist

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